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These days, small- and medium-sized businesses are constantly on the hunt for solutions to make everyday tasks easier, less costly and more efficient. And one of the tools enterprises are using to help accomplish that goal is Internet fax.
TMCnet caught up with Praful Shah, vice president of strategy, for RingCentral, a San Mateo, Calif.-based provider of Internet phone systems for small businesses, to talk about how small businesses can create more of a professional image with the technology.
In the interview, printed in full below, Shah talked to TMCnet about the rise of mobile offices and how various RingCentral’s solutions, including Internet fax, can help small businesses be more efficient.
Our exchange follows:
TMCnet: How can RingCentral help small businesses create a larger presence with its services?
Praful Shah: A business phone system is normally a frequent point of contact by prospects and customers with an organization. This point of customer interaction needs to project an established company image, rather than a few individuals running around with their mobile phones, who are difficult to reach. A cloud-based phone system that includes some of business basics like auto-receptionist, multiple extensions and multiple voice mail boxes is essential for small companies to project that larger company image.
TMCnet: What tips do you have to offer small businesses to create a more professional image?
PS: Most of the time, when you start a business your initial prospects will reach you by phone. It is critical to focus on how your prospect will view you when they reach out. You have to sound like an established business with a business class phone system to help project that professional image.
TMCnet.com: How can a distributed office maintain a more uniform standard in communicating both with customers and within the office?
PS: These days it is normal for small businesses not have a physical office, be comprised of few people working from home offices, or being mobile and using their mobile phones. It is important to tie these distributed and mobile people inside the company with single business phone system with multiple extensions. These phone extensions can then reach employees any phone numbers of their choice. This establishes a very uniform and professional way to communicate rather that distributed to prospects employee mobile phone numbers.
TMCnet.com: How can Internet fax help organizations working with virtual offices?
PS: In the past, folks waited in front of the office fax machines when they were told that they had a fax coming. When people in an organization work from distributed locations, the concept of an office machine does not serve their needs. The only way people can efficiently receive and send faxes is via the Internet Fax services that directly delivers faxes to the persons e-mail and eliminates the space consuming archaic fax machine.
